I know I have talked about this before, but it bears repeating. If you want potential clients to be able to contact you, you have to provide an easy way for them to do that. I see far too many photographers with websites and business cards that do not make it easy to contact them. What’s…
Category Archives: Marketing
The other day I was out driving around and saw a billboard for a new store that was opening. It was opening in an upscale mall nearby. The problem was, they only showed the name of the store as if I knew what they sold and knew all about them. I had never heard of them before….
When you send out your newsletter, post to Facebook or Tweet, don’t just talk about yourself and your studio, give your clients and potential clients some useful information about their pets. Making it timely is even better. For example, many parts of the US have been experiencing very high temperatures. This is a great time…
I got an interesting phone call today. It was from a man who had already scheduled with, and apparently paid, another pet photographer in town and he was thinking of backing out. He said he wasn’t so sure about doing the session outside or that the photographer would get the kinds of images he wanted….
I recently updated my newsletter email list by adding a bunch of names from business cards I’d been given by people who wanted to subscribe. Now here’s the deal, you want people to contact you for photography, right? Why is it then, that people gave me business cards with no email address or phone number…