I know I have talked about this before, but it bears repeating. If you want potential clients to be able to contact you, you have to provide an easy way for them to do that. I see far too many photographers with websites and business cards that do not make it easy to contact them. What’s up with that???
Your business card should have several pieces of important information. They are: your name, your location, your email address, your phone number and your website address. Let’s take these one by one.
Your name. That seems obvious, but you would be surprised how many business cards only have the business name and not the name of the photographer. How am I, as a potential client, to start a relationship with you when I don’t even know your name? While we are at it, it should be your first AND last name. You can call your business “Suzie Q Photography” but tell me your name is “Suzie Smith” and not “Suzie Q”.
Your location. How do I know if you are located near me? If you work out of your home I can understand the reluctance to put your full address on your business card. So you just put the city and state. That’s usually enough for people to know if you are close to them.
Your email address. This should be a no brainer, but I have seen far to many business cards with this left off. Also, if you want to come across as a professional, your email address should be at your own domain and not Gmail, AOL, Hotmail or some other mail service. Suzie@SuzieQPhotography.com looks more professional than SuzieQPhotography@gmail.com.
Your phone number. Some people do not like the impersonal nature of email and want to call you. So give them a phone number to call. If you can, have a phone line just for your business. If you can’t and are using your cell phone, at least answer it in a professional manner.
Your web address. You cannot put an entire portfolio on a business card, so put your web address there so people can see more of your work. Again, if at all possible, look professional by having your own domain name.
While we are on the topic of web sites, all of this contact information should also be on your website. Ideally, your phone number and email address should be on EVERY page of your website. Potential clients should not have to guess how to contact you!
You know those templates that have a potential client fill out a form to contact you? They are fine, but you ALSO need to list your phone number and your email address in case the person wants to contact you directly and not through the web form.
Whew! Now go look at your business cards and your website. Have you made it easy for people to contact you?